Why You Shouldn’t Trust Domain Authority, Or Any Single ‘Quality Metric’ When Link Building

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The simple answer is no – search engine submission isn’t necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by following links. Using that logic, a single inbound link from any already-indexed page will identify your page to the engine. Subsequently, if that page links to other pages within your site, they will also be indexed… and so on.

 

1. Domain Authority Is Easily Manipulated

The biggest mistake most people make when starting a business is that they choose a product and then try to find people who want to buy it. If that is the direction you are starting from on your

2. It does not guarantee the website is ‘good quality’

Next, you need to develop a product or service for this market. Don’t just jump on the bandwagon of affiliate programs when you come to this step. There are three major ways to selling a product online:

3. Too much focus on a single benchmark creates a suspicious backlink profile

Consider the perspective of Google’s integrated penguin algorithm (an update that exists to determine whether links pointing to your website are safe and authentic or not).

The bot sees this:

graph showing all DA 30+ links

graph showing an even spread.

Which do you think is more likely to raise alarms?

 

4. Pick a Domain Name and Hosting Service

The next step is to pick a domain name that describes your company, USP, and offer. Try to keep them as short and descriptive about your business as possible. Avoid using dashes or misspellings of your product. Both of these things will cause people to leave out part of your domain if they type it in. Someone else will be getting free traffic that you worked hard to obtain.

5. Offer a Freebie

One of the major keys to developing traffic and sales at your site is to always offer some type of freebie as a drawing factor. For example, I offer dozens of free reports, weather reports, news, and more. My greatest drawing factor throughout the past 8 months though has been the two free e-books which we offer on our site to people who subscribe to this newsletter.

 

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